A planning estimate only — actual AdSense payouts depend on niche, geography, seasonality, ad placement, and Google's real-time auction, and can vary well outside this range.
Click-through rate is the share of pageviews that result in an ad click. If 1,000 people see a page and 15 click an ad, the CTR is 1.5%. AdSense CTR typically runs between 0.5% and 3%, depending on niche, ad placement, and device mix.
Cost per click is what an advertiser pays, on average, each time someone clicks their ad. It varies widely by topic — finance and insurance keywords often pay well over $1, while general lifestyle content might average $0.10–$0.30.
Revenue per mille (RPM) is earnings per 1,000 pageviews, and folds CTR and CPC into a single number. It's the metric shown directly in your AdSense dashboard, which is why the calculator offers it as a shortcut alongside the CTR + CPC method.
They're two ways of estimating the same thing. CTR + CPC builds the estimate up from clicks; RPM is a single blended rate. If your assumed CTR and CPC don't match your real RPM, the two methods will diverge — use whichever numbers you're more confident in.
It's a planning tool, not a forecast. Real AdSense earnings depend on your audience's geography, device type, seasonality, ad placement and viewability, and Google's real-time ad auction — all of which can push actual results well outside this estimate.
No — the currency selector only changes the displayed symbol. Enter your CPC and RPM figures directly in your chosen currency for the estimate to be meaningful.