MRP Calculator – Calculate Selling Price with Profit and Discount
Calculate selling price/MRP, profit, discount and final customer price
Calculation Results
✓ CalculatedCalculation Summary
How It Works
1. Profit Amount
Cost Price × Profit % ÷ 100
2. Target Price
Cost Price + Profit Amount
3. Final MRP
Target Price ÷ (1 − Discount % ÷ 100)
How MRP/Selling Price Is Calculated From Cost and Profit %
The core formula is simple: work out the rupee amount of profit first, then add it on top of what you paid.
Worked Example — 15% Profit on a ₹499 Product
- Step 1: ₹499 × 15 ÷ 100 = ₹74.85 profit
- Step 2: ₹499 + ₹74.85 = ₹573.85 selling price
So a product bought for ₹499 needs to sell at ₹573.85 to bank a clean 15% profit on cost.
Working Backward: Setting a Listed Price When You Also Offer a Discount
Here's a mistake many shopkeepers make — if you want to net ₹573.85 after handing out a 10% discount, you can't just add 10% to your target price. You have to price higher than your target so the discount lands exactly where you want it.
Worked Example
You want ₹573.85 in hand after a 10% discount:
| Item | Amount |
|---|---|
| Selling Price | ₹637.61 |
| Discount (10%) | ₹63.76 |
| Customer Pays | ₹573.85 |
| Your Profit | ₹74.85 |
Frequently Asked Questions
What does this MRP and Selling Price Calculator work out?
It converts your cost price and target profit percentage into a selling price. If you also plan to offer a discount, it works out the listed price you'd need to set so that, after the discount, you still hit your target profit.
How do I calculate 15% profit on a ₹499 product?
Multiply ₹499 by 15 and divide by 100 to get ₹74.85 profit. Add that to ₹499 for a selling price of ₹573.85.
How do I set a selling price when I'm also giving a discount?
Divide your target take-home price by (1 − discount % ÷ 100). This tells you the listed price to display before the discount is applied.
Does offering a discount cut into my profit?
Yes, if you don't adjust your listed price to account for it. Lowering what the customer pays without repricing reduces the money left over after your cost. Calculating your listed price correctly — rather than guessing — is what protects your target profit.
Can this help me decide my MRP?
It gives you a target listed price based on cost, desired profit, and planned discount. Any legal MRP labelling, GST, or category-specific pricing rules still need to be checked separately for your product.